Two Nordic Route Optimization Platforms — Different Approaches
If you’re a Norwegian or Scandinavian logistics company looking for route optimization software, you’ve likely come across both Zoopit and Optiplan. Both are Nordic companies that understand local challenges, but they take different approaches to solving them. Here’s how they compare.
Company Overview
Optiplan is a Norwegian company specializing in route planning and optimization. They have a long history in the Nordic market and offer route optimization solutions primarily focused on the planning aspect of logistics operations.
Zoopit is a Norwegian logistics software company that offers a complete delivery management platform — combining route optimization with fleet management, proof of delivery, live tracking, dispatch management, and driver apps in one integrated solution.
Feature Comparison
| Capability | Zoopit | Optiplan |
|---|---|---|
| Route optimization | Advanced constraint-based | Advanced, established algorithms |
| Delivery management | Full platform with real-time dispatch | Limited — primarily planning focused |
| Proof of delivery | Photo, signature, GPS, configurable | Limited or via third-party |
| Driver app | Zoopit GO (full-featured) | Basic or partner-dependent |
| Live tracking | Real-time with customer ETA | Limited |
| Customer notifications | Automated SMS/email with tracking | Not a core feature |
| Time tracking | Integrated GPS-based | Not included |
| Fleet management | Vehicle + driver management | Vehicle-focused planning |
| API & integrations | Full REST API, webhook support | Integration capabilities vary |
The Key Difference: Planning vs. Complete Platform
The fundamental difference between Zoopit and Optiplan comes down to scope. Optiplan excels at route planning and optimization — the “before” of a delivery day. They focus on calculating the most efficient routes based on orders, vehicles, and constraints.
Zoopit covers the entire delivery lifecycle: from planning and optimization, through real-time execution with dispatch management and driver coordination, to completion with proof of delivery and performance analytics. This means you get one platform instead of stitching together multiple tools.
Why a Complete Platform Matters
Route optimization is critical, but it’s only one part of successful delivery operations. When your route optimization, dispatch, driver app, and proof of delivery all live in one platform:
- Data flows seamlessly: No manual re-entry or sync issues between systems
- Real-time adjustments: When conditions change, the entire system adapts — not just the plan
- Single source of truth: Dispatchers, drivers, and management all see the same data
- Faster implementation: One integration instead of three or four
- Lower total cost: One vendor relationship instead of managing multiple tools
Route Optimization Quality
Both platforms offer strong route optimization for Nordic conditions. Optiplan has deep experience in route planning algorithms and has been in the market for many years. Zoopit brings modern, constraint-based optimization that handles complex scenarios including multi-vehicle constraints, time window management, and dynamic reoptimization.
The quality of route optimization from both platforms is competitive for most Nordic logistics scenarios.
When to Choose Zoopit
- You want a complete delivery management platform, not just route planning
- You need proof of delivery, live tracking, and customer notifications
- You want a modern driver app that your team will actually enjoy using
- You’re replacing multiple tools with one integrated platform
- You value modern SaaS architecture with API-first design
When to Choose Optiplan
- You already have delivery execution tools and only need route planning
- Route planning is your primary optimization challenge
- You prefer a specialized planning tool over an all-in-one platform
Pricing: Zoopit vs Optiplan
Optiplan is a Norwegian planning system aimed primarily at larger enterprises with complex scheduling needs. Pricing is typically custom and enterprise-oriented. Zoopit offers more transparent fleet-based pricing and a faster implementation path, with a modern SaaS architecture that requires less internal IT resource to manage and maintain.
Which Is Better for Nordic Logistics?
Both Zoopit and Optiplan are Norwegian solutions built for the Nordic market — a key advantage over US or UK-based platforms when it comes to local support, language, and compliance. The key difference is approach: Optiplan is a traditional planning system with strong scheduling depth, while Zoopit is a modern SaaS platform combining route optimization, real-time tracking, driver apps, and proof of delivery in a single integrated system.
For companies already running Optiplan who need to add real-time visibility, digital proof of delivery, or driver communication tools, Zoopit can often replace multiple systems with a single integrated platform.
Frequently Asked Questions
Is Optiplan still widely used in Norway?
Optiplan has a user base among Norwegian logistics and transport companies, particularly those with established planning workflows. It is a legacy system for many organizations, and some are now evaluating modern cloud-based alternatives that offer real-time visibility and mobile driver apps.
What does Zoopit offer that Optiplan does not?
Zoopit offers real-time driver tracking, a mobile driver app (Zoopit GO), digital proof of delivery with photo and signature capture, automated customer notifications, and a cloud-based architecture that requires no on-premise installation or maintenance.
Is Zoopit suitable for companies currently using Optiplan?
Yes. Many companies transitioning from traditional planning systems to Zoopit find the switch straightforward. Zoopit can import route and customer data, and its implementation team provides direct support through the transition.
See Zoopit in Action
The best way to compare is to see both platforms with your own data. Book a demo with Zoopit and we’ll show you how our complete platform handles your specific routes and delivery requirements.